Ad'here

Introduction

Context : Our project is in line with the 2024 Olympic Games, which is a major sporting, political and economic event. We are also part of a process where we want to put forward the principle of connected city. Several issues are present at all levels of society for this event that lasts about two weeks. We looked at the economic stakes and how the brands work during this period. Indeed, the Olympics are an opportunity to communicate and to put themselves forward, to reach a larger quantity of people than the usual rate.

The need : The actors of advertising are unfortunately confronted with the difficulty to have returns on the impact of their campaign carried out on physical display such as posters and screens placed in the streets or public places.

Our tools : Adhere is a platform allowing the advertising teams of the big companies to position themselves on advertising screens during the Olympic Games 2024 thanks to the estimates of the profiles of the people and the numbers borrowing certain stations of subway to see a sporting event.