Lyon - France - Fictional Brand
Tuft
Branding
![Tuft Cover](https://cdn.sanity.io/images/6mijc31d/production/51437787fae68ff48c8aae57da68a2ecf7a88da7-1112x672.png?rect=0,175,1112,323&w=1376&h=400)
![Tuft Cover](https://cdn.sanity.io/images/6mijc31d/production/51437787fae68ff48c8aae57da68a2ecf7a88da7-1112x672.png?rect=0,169,1112,334&w=20&h=6)
This project is part of the RVB Challenge. The idea being to design a complete visual identity for a carpet store. Tuft is a well-established carpet store with a strong history of selling handmade rugs.
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Brand strategy
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Visual Identity
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Logo Design
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Web Design
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Graphic Design
![Rug cover](https://cdn.sanity.io/images/6mijc31d/production/c89ba4f0ca734f57dfe2f3250d8ba381db18d75f-2048x1101.png?w=1440&h=774)
![Rug cover](https://cdn.sanity.io/images/6mijc31d/production/c89ba4f0ca734f57dfe2f3250d8ba381db18d75f-2048x1101.png?rect=23,0,2002,1101&w=20&h=11)
![](https://cdn.sanity.io/images/6mijc31d/production/7b1dba6bf0f1e3991aefee65c9478b5c11bf64d6-2048x1101.png?w=1920&h=1032)
![](https://cdn.sanity.io/images/6mijc31d/production/7b1dba6bf0f1e3991aefee65c9478b5c11bf64d6-2048x1101.png?rect=23,0,2002,1101&w=20&h=11)
![](https://cdn.sanity.io/images/6mijc31d/production/8fa822e9b6cdf891ff7fa7e97fd368ccc52d9698-1400x783.png?w=1440&h=805)
![](https://cdn.sanity.io/images/6mijc31d/production/8fa822e9b6cdf891ff7fa7e97fd368ccc52d9698-1400x783.png?rect=0,7,1400,770&w=20&h=11)
![Mockup social](https://cdn.sanity.io/images/6mijc31d/production/ad0432b5af0f50b797d4020be4d1d8834c063acb-1400x856.png?w=1440&h=880)
![Mockup social](https://cdn.sanity.io/images/6mijc31d/production/ad0432b5af0f50b797d4020be4d1d8834c063acb-1400x856.png?rect=0,8,1400,840&w=20&h=12)
![Mockup pub](https://cdn.sanity.io/images/6mijc31d/production/6cb80fa4e653c461d0dcce13c834c0e0ed908c18-1400x804.png?w=1920&h=1103)
![Mockup pub](https://cdn.sanity.io/images/6mijc31d/production/6cb80fa4e653c461d0dcce13c834c0e0ed908c18-1400x804.png?rect=0,17,1400,770&w=20&h=11)
Credits
Design : Donaël Walter
Photography: Unsplash